by Susan Bock | Apr 16, 2018 | Your Business Your Way™
We’ve all seen those old-style sales pages filled with yellow highlights and screaming red text and lots of “BUY NOW” buttons, and when we think of copywriting, that’s often what comes to mind. While that style of sales page can be effective, it’s not the only way to...
by Susan Bock | Apr 10, 2018 | Your Business Your Way™
Chances are you’ve developed at least a simple client avatar – you know her business, her age, her income and education levels. You know where she lives and what her biggest dreams are. But do you really know what drives her? We’re not talking about just what...
by Susan Bock | Apr 3, 2018 | Your Business Your Way™
It’s easy to fall into the trap of “thinking” we have a well-defined target audience, and yet, it’s a struggle to attract and connect with them. Maybe, just maybe, you don’t know your ideal client as well as you think you do. This vision of your ideal client guides...
by Susan Bock | Mar 27, 2018 | Your Business Your Way™
Want to know what sets the uber-successful apart from the struggling entrepreneurs? It’s not money, or brilliant ideas, or even powerful friends. All of those things (and more) are nice to have, but they’re not a requirement of success. What is a must-have, though, is...
by Susan Bock | Mar 20, 2018 | Your Business Your Way™
Many people dream of working for themselves, being their own boss, and having the freedom to only take on clients and projects they love. What they don’t realize, though, is that there is a huge difference between building a business and being self-employed. Business...
by Susan Bock | Mar 6, 2018 | You Are Enough, Your Business Your Way™
Did you start your business with the intention of failing? Of course not – nor did I, and yet, sadly, failure is what most entrepreneurs will experience. Most of us enter the entrepreneurial world without the knowledge, skills and aptitude to build a flourishing,...
