My Story,
My Uniqueness
Susan Bock: Redefining Success for Women Entrepreneurs!
Hi, I’m Susan—Mentor for Business–Life Alignment and passionate guide for women entrepreneurs who are done with the business they have and are ready for the business they want.
I help women create businesses that work for them—designed around their natural flow, core values, and personal style.
Not a copy-paste formula. Not another “should.”
A business that reflects you… and actually gives you the freedom, fulfillment, and time you crave.
But let me take you back for a moment.
In 1999, I was an executive in a national advertising agency. After successfully navigating three mergers in just four years, I was abruptly let go. It was a shock—but honestly, it was also a blessing in disguise. The truth is, the stress was quietly taking a toll on my health, but I didn’t have the courage to walk away from the multiple six-figure salary, the bonuses, the company car, the club memberships—all the so-called perks of the C-suite life.
Thankfully, my long-standing service and leadership were recognized, and I left with a generous golden parachute. That moment cracked the door open to a new chapter—one where I finally had the freedom to ask:
What do I really want?
That question led me to something unexpected. During my so-called sabbatical, colleagues started calling, asking for advice. What began as informal chats turned into paid consulting. By January 2001, I had a thriving business that surpassed my former income—and felt so much better doing it.
Then the 2008 financial crisis hit. My multiple 6-figure business? Gone within 2 weeks. Zero clients. Zero leads.
Although the income stopped, the bills didn’t.
Like many ambitious women, I poured myself into finding the solution, the thing that would turn it all around. I invested over $150,000 in coaches, courses, and masterminds—chasing every “proven” system out there.
And still… nothing worked.
Now deep in credit card debt, I was scared, frustrated, and seriously wondering what was wrong with me.
Until 2010. That’s when the lightbulb went on.
The problem wasn’t me—it was the fact that I was trying to build a business that didn’t fit me.
I’d been following all the rules instead of following what felt aligned.
So, I started over. But this time, I built it my way.
I leaned into my natural strengths. I created intentional systems. I honored my energy, style, and values.
And from there, everything changed.
My business scaled with ease. My joy returned.
And I finally had the work-life balance I’d been craving all along.
Today, I help women like you do the same.
Through my Your Business, Your Way™ Framework, I guide women entrepreneurs to:
- Align their business with their purpose, passion, and personal values
- Attract ideal clients with ease (without tech overwhelm or “salesy” tactics)
- Achieve business growth and sustainable success without burnout
- Create more clarity, momentum, and confidence
- Spend less time working while getting better results
This isn’t about doing more.
It’s about doing less—but doing it smarter.
When you stop forcing strategies that don’t fit,
and stead embrace what does.
Everything shifts.
My clients go from overthinking, overworking, and second-guessing…to feeling empowered, focused, and in flow.
They finally experience the freedom, profitability, and ease they’ve been working so hard to find.
With over 20 years as an entrepreneur, several advanced degrees, and a proven, compassionate approach to scaling a business, I’ve helped hundreds of women transform their businesses—and their lives.
Because when your business works for you?
Life gets a whole lot easier.
Success becomes simpler. And so much more joyful.
I’ve created a business that honors my time, energy, and priorities—structured weeks that allow space for creativity, dedicated time with clients, and plenty of beach walks with the people I love.
I’m living proof that you can grow a profitable business that feels aligned, inspiring, and completely your own.
So if you’re ready to simplify, realign, and step into the business you actually want?
Let’s build something beautiful—your way.