We’ve all seen those old-style sales pages filled with yellow highlights and screaming red text and lots of “BUY NOW” buttons, and when we think of copywriting, that’s often what comes to mind. While that style of sales page can be effective, it’s not the only way to make sales.

In fact, by taking a more subtle approach, you might even find that you generate more interest—and potentially more sales.

Stories Sell

One effective way to entice readers to click through to your sales page is with stories. These can be your stories or those of other people, with the goal of helping your readers to see themselves in the same situation.

Did you help a client turn her chaotic household into a calm oasis with better organizational skills? Her story on your sales page will get more clicks than all the yellow highlights you can buy.

What about that time you launched a product that completely bombed and rather than giving up, you went back to the beginning and created something totally different that was exactly what your clients wanted, and it was a hugely successful launch?  Your potential business coaching clients will be anxious to learn more and will click through without you even asking.

That’s the power of stories, and you can use them everywhere: in your blog posts, in your emails, on your sales pages, and even in videos and on social media. Remember this: don’t hard sell, rather tell stories well.

Be Genuinely Helpful

Want to build a reputation as the go-to person in your niche? All it takes is to help people. Answer questions on social media, volunteer to speak to groups who need your advice, write blog posts that address the most common issues your readers face.

By volunteering your time and knowledge, you’ll attract a wide audience of potential customers who may need your services in the future. Who will they turn to? You, because you were that very helpful person who went out of her way to offer assistance in the past.

Now I’m not suggesting you have to give away all your time, but if you really want to show off your expertise, you can’t do better than a little volunteer work. Not only will you make an impression with the person you help. But chances are good she’ll share with her friends as well, further expanding your audience.

Of course this doesn’t mean that there is no place in your business for a strong call to action. “Click here to buy” and “Learn more right now” are still useful (and even necessary) on sales and opt-in pages. The key is to know when to make a subtle offer, and when to offer a bit more hand holding.

If you found this helpful, here’s the link to learning other techniques for attracting and retaining you ideal client.

Do you have a question I can help you with about gaining insight and understanding of your ideal client?

If so, please click here to schedule your complimentary Explore l Expand l Enrich coaching call with me.  I’d love to help you.