ABOUT SUSAN BOCK

Experience taught me to see what others may miss.

For more than 20 years, I’ve worked with women entrepreneurs who are very good at what they do.

They’re experienced. Capable. Resourceful.

And sometimes they reach a point where the business they’ve successfully built simply isn’t working the way it once did.

I understand that experience personally.

But what shaped the way I work today wasn’t one dramatic realization.

It was years of listening, asking questions, noticing what kept repeating, and learning to recognize the patterns underneath what women were experiencing in their businesses.

That experience changed the way I see business.

And it changes the questions I ask.

ABOUT SUSAN BOCK

Experience taught me to see what others may miss.

For more than 20 years, I’ve worked with women entrepreneurs who are very good at what they do.

They’re experienced. Capable. Resourceful.

And sometimes they reach a point where the business they’ve successfully built simply isn’t working the way it once did.

I understand that experience personally.

But what shaped the way I work today wasn’t one dramatic realization.

It was years of listening, asking questions, noticing what kept repeating, and learning to recognize the patterns underneath what women were experiencing in their businesses.

That experience changed the way I see business.

And it changes the questions I ask.

Susan Bock sitting on wicker chair in her garden

I knew how to build a successful business.

Before becoming an entrepreneur, I was an executive with a multinational advertising agency.

When I left the corporate world, conversations about business gradually became a business of their own.

And it worked.

By 2001, I had built a flourishing business that surpassed my executive income.

For several years, everything seemed to confirm that I knew how to build and run a successful business.

Then 2008 happened.

The financial crisis hit, and the business I had spent years building began to unravel.

Clients disappeared. Leads slowed. Income dropped.

So I did what many capable, determined business owners do when something isn’t working.

I tried to fix it.

I hired experts. Bought programs. Learned new strategies. Followed systems that had worked for other people.

Over the next two years, I invested more than $150,000 looking for answers.

But that wasn’t the moment I suddenly discovered a new way of working.

I rebuilt. I kept working.
And I kept paying attention.

Most importantly, I kept working with women entrepreneurs.

With every client, I learned more.

I saw businesses at different stages. Women facing different challenges. Strategies that worked beautifully for one person and poorly for another.

I saw businesses that looked successful from the outside but had become exhausting to run. And women who kept trying to solve the same problem in different ways.

Over time, I began noticing something.

Certain things repeated.

Not the exact circumstances. Not the exact problems.

But the underlying patterns.

The more women I worked with, the more clearly I could recognize when seemingly separate issues might be connected — and when the problem someone was trying to solve might not be the place we needed to begin.

WHAT EXPERIENCE TAUGHT ME

I didn’t set out to become someone who identifies patterns in businesses.

Experience taught me to see them.

After more than 20 years of conversations with women entrepreneurs, I’ve learned to pay attention to:

What keeps repeating.

What’s getting in the way.

What no longer fits.

What deserves attention.

What may be connected.

Individually, these may simply be situations to address.

Together, they may be telling us something more.

Patterns Always Leave Clues™.
Understanding the Clues Changes Everything.

WHAT EXPERIENCE TAUGHT ME

I didn’t set out to become someone who identifies patterns in businesses.

Experience taught me to see them.

After more than 20 years of conversations with women entrepreneurs, I’ve learned to pay attention to:

What keeps repeating.

What’s getting in the way.

What no longer fits.

What deserves attention.

What may be connected.

Individually, these may simply be situations to address.

Together, they may be telling us something more.

Patterns Always Leave Clues™.
Understanding the Clues Changes Everything.

WHEN WE WORK TOGETHER

I pay attention differently.

ASK

I ask questions that help us get underneath the obvious problem.

NOTICE

I pay attention to what keeps repeating, what doesn’t quite fit, and what may be connected.

CHALLENGE

I’ll challenge an assumption when another way of looking at it might change the decision.

I don’t come to the conversation with your answer.

I help you see what may have been difficult to see on your own.

“Thanks to your coaching, Susan, I’ve become much more focused and productive in my business and, as a result, it’s continuing to grow.”

— Blanche B., Qi Essence Bodywork for Health & Longevity

EXPERIENCE MATTERS

20+

Years working with women entrepreneurs

2,000+

Women entrepreneurs

MCC

Master Certified Coach

Experience isn’t valuable simply because you’ve seen a lot.

It’s valuable when it teaches you what to notice.

EXPERIENCE MATTERS

20+

Years working with women entrepreneurs

2,000+

Women entrepreneurs

MCC

Master Certified Coach

Experience isn’t valuable simply because you’ve seen a lot.

It’s valuable when it teaches you what to notice.

What clients notice…

“Susan helped me get to the heart of it and identify the most important piece.”

— Susan Walsh

“She has incredible insight.”

— Sally Raiford

“You provide an alternate perspective and additional insights… that help me make decisions.”

— Christina Roberts

BEYOND BUSINESS

A business matters. So does the life around it.

Susan's garden - ferns

Being awed by everyday joy. I don’t need the WOW. I love noticing the small, beautiful moments that are already there.

Susan wearing 2 different color shoes

I’m still a work in progress — and I like it that way.

Susan Bock walking on the beach

Taking care of myself — not in a superficial way, but as an active choice to value my well-being, energy, and quality of life.

Your business has a story too.

Some of what’s happening may be obvious.

Some of it may only become clear when you begin noticing what repeats, what no longer fits, and what may be connected.

The complimentary Business Alignment Profile™ helps you recognize the patterns shaping your business today — and gives you a clearer place to begin.

It looks at Energy, Focus, Visibility, and Alignment to reveal your Primary Alignment Pattern™ and help you see what may deserve your attention now.

16 questions  |  Personalized results  |  10–15 minutes

Patterns Always Leave Clues™.

Understanding the Clues Changes Everything.