Have you ever fallen in love with a pair of shoes in the store? You slip them on, they sparkle, they’re whispering “buy me”. And you do. But after wearing them for an afternoon or evening out, reality sets in: they pinch, rub, and ache. The shoes look perfect—but they don’t fit.
That’s exactly what happens when you try to run your business using someone else’s strategies. On paper, they look amazing: flashy formulas, promises of overnight success, and “plug-and-play” systems. But when you wear them? You end up limping along, questioning yourself, and wondering, Is it me?
💎Here’s the truth: It’s not you. It’s the shoes.
When your business model, marketing style, or offers don’t align with who you are, everything feels heavy and so “not you”. Instead of feeling energized, you’re drained. Instead of gaining traction, you’re spinning your wheels – burning through precious time and energy with nothing to show for your effort.
💜Example: A client of mine once tried to force herself into daily TikTok videos because that’s what the “experts” said. She dreaded it every morning, second-guessed every take, and hated the process. Once she let that go and leaned into her love of teaching small group workshops? Her business finally felt natural—and clients came faster.
💡The magic happens when you find your right-fit shoes. When your strategies reflect your strengths, values, and natural way of connecting, business gets lighter, easier, and—dare I say—fun.
Reflection Question: Where in your business does it feel like you’re walking around in shoes that don’t fit? What would it look like to swap them for something more comfortable?
Here’s to building a business that fits you.
PS: If you’re tired of limping along in someone else’s shoes, my group coaching program helps you find the strategies that actually fit. Learn more here →