What do super-successful small business owners all have in common?

It’s not experience.

It’s not extraordinary skills.

It’s not even an outgoing personality!

Although all of these things can definitely help your business grow, they’re not a prerequisite for success. After all, no one is born with experience and plenty of successful people are more comfortable out of the spotlight.

The one thing that does make a difference, though, is your “why.”

Understanding “why” you really want to do what you do. Knowing your why is essential and its game changer. It can shift you from struggling to soaring.

Ask yourself…

Why did you decide to start your own business? Become a coach? Author your first book? Create a non-profit?

Why do you spend too many hours in front of your computer every week?

Why do you stay up too late and get up too early, just so you can work on growing your business?

The “why” is what ultimately drives us to success, but here’s the thing: it’s different for everyone. It’s at the core of our uniqueness year, ask yourself if those goals are moving you closer to or further from your big why. It’s deeply personal and has great meaning.

For example, a survivor of domestic abuse might happily spend 60 or 70 hours each and every week mentoring other victims of abuse, or counseling couples on how to break the cycle. Her big why is a strong desire to prevent other women from suffering in the same way she did.

A mother of small children may be saddened at the thought of sending her kids to daycare just so she can go to work to (barely) pay for it. Her big why is a drive to spend as much time with her kids as she can, while still supporting her family.

A young, fresh out of school entrepreneur might resist taking the same path her parents took, working for a corporation for 40 years, only to retire and find themselves with barely enough to live on. Instead, she dreams of having the income (and the time) to see the world while she’s still young enough to enjoy it.

So what’s your big “why”? It might be the freedom to travel, the option to spend time with your family, the ability to take weeks off at a time to care for a sick family member, or even to earn enough money to support a charity that’s close to your heart.

Whatever it is, your “why” is the driving force behind every action you take. When you’re deciding whether or not to take on a new client, ask yourself if it’s aligned with your “why.” When you’re setting goals for the year, ask yourself if those goals are moving you closer or further from your big why. Thinking of branching out into a new business venture? Make sure it’s in alignment with your big why, and success is suddenly much more attainable.

Would you like to learn more tips, strategies and secrets to having a business and a life you love?  About making more by working less?

If so, then step into my sphere of influence by joining my Facebook group –

Loving Your Business and Your Life where you’ll meet tons of like-minded women entrepreneurs who are ready to step into their uniqueness, claim it and monetize it, so they can have a business and a life they love.  Yes, you can have both!

One of the benefits of being a member is that you can join us live for Fabulous Feature Friday where one of our members is featured on a live call.  This happens each Friday so be sure to join the group so you can participate in this Friday’s call and have direct personal interaction plus each expert has a special gift for you. Can’t be on the live call?  No problem.  Just post your question in the group, it will be answered on the call and then you can listen to the replay.  It’s totally easy, fun and fast – just 30 minutes and it’s a wrap!

I’ll see you on the other side.

Remember, the world needs the gift that is uniquely you!

Disclaimer: My vision is to help you discover your uniqueness, claim your strengths and be more of who you are. As stipulated by law, I cannot, and do not, make any guarantees about your ability to get results or earn any money with the ideas, information, tools or strategies you learn here. Your results are completely up to you, your level of awareness, expertise, the action you take and the service you provide to others. Any testimonials, financial numbers mentioned in emails or referenced on any of the web pages should not be considered as a promise of potential earnings. That being said, I believe in you and am here to support you in making the changes you want for your business and your life, and to give you methods, strategies, and processes that will help move you in the direction of the life you dreamed of living when you started your business.