When Immediate Gratification isn’t Enough

We live in an immediate gratification society – there is instant messaging, video on demand, real-time online gaming, purchase something online and have it delivered tomorrow and no interest payments for a year! The list goes on.

The opposite is delayed gratification. Personally, I’m not really into delayed gratification…..it doesn’t suit my impulsiveness, spontaneity nor indulge need to take action.

Here’s what I’ve discovered – there are times when immediate gratification isn’t enough. In recent years, I have been on the purposeful exploration of discovering and deepening my understanding of myself. What does that mean? It means I’ve asked questions that there was no quick, easy, immediate answer and it was a huge disservice for me to expect that I could answer the penetrating questions quickly and effortlessly.

The important learning is in the process as well as the acquisition…and that takes time. I’ve barely scratched the surface; there is so much more to discover – umm, perhaps delayed gratification is worth reconsidering!

Author: Susan Bock

Are you tired of being overwhelmed by your business and under-whelmed by your results? Has your business taken over your life so you have no time or energy to live? Does it feel like you live, breathe and eat work - all day, every day? Let's change that - I can help you get out from under the oppressive burden of being an entrepreneur so that you have the time, energy and freedom to live, love and light up your life! Let me show you how you can have a business AND a life you love-with a lot less hassle!

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